Ever since its official launch in the Philippines, the e-bike brand HATASU has witnessed a consistent rise in its popularity within the local market. This surge in interest can be attributed to the increasing push for electric vehicles in the country amid rising fuel prices. Recognizing this trend, HATASU positions itself as an environment-friendly commuting alternative, offering both two-wheeler and three-wheeler designs to cater to a diverse clientele.
HATASU promotes sustainable mobility in showcase event
On October 12, HATASU organized its first HATASU Experience event in Puerto Real, Intramuros, Manila, allowing media representatives to test their e-bike range. The company revealed to the attendees an upcoming three-wheeled e-bike that is designed to offer a convenient multi-ride experience for riders and set to release in November.
HATASU also has plans to introduce e-motorcycles the following year. Austine Huang, the company’s chief marketing officer, expressed gratitude for the support received from the media and the e-bike community.
HATASU rapidly expands nationwide
In less than a year, the HATASU e-bike brand has solidified its presence across the country, collaborating with prominent automotive and tech dealerships. Partnerships include Cellboy, EMCOR, Home Along, and K-Servico, among others. HATASU products can already be found in more than 500 authorized dealer stores.
HATASU also has nine concept stores nationwide and operates three warehouse facilities to streamline deliveries. The company boasts a well-equipped R&D department dedicated to market research, ensuring they understand and address the specific needs and desires of Filipino consumers. Their commitment to quality is evident in their local production, where final assembly of their products takes place, accompanied by a robust quality assurance team that checks the quality of each unit before dispatch to dealers.
To make their e-bikes more accessible, HATASU has partnered with financial institutions, such as Home Credit, for customer financing. The brand claims that, in just 10 months, it already has more than 10,000 users in the country who are satisfied with the e-bikes they’ve bought. According to Huang, the company envisions to be a symbol of progress and sustainability in the electric mobility sector.
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HATASU e-bikes available in PH
HATASU offers a diverse range of e-bikes designed to suit various user requirements. All of their current e-bike models come with a maximum speed cap of 25km/h. The cost to completely charge these bikes is estimated at Php20, making them an economical choice for frugal commuters. With a full charge, these e-bikes can last for up to eight hours.
Kumi and Nero: These are two-wheeler models recommended for students and professionals for daily commutes. These e-bikes have a range of 40-50kms and a 110kg load capacity. The prices of Kumi and Nero start at Php16,990 and Php27,990, respectively.
Mako and Mako 2: These are three-wheeler models designed for family use and parents with large households. With a load capacity of 250kgs and range of 60-70kms, these e-bikes can also be used as public transportation by local government units and tricycle drivers. The Mako 2 is priced at Php59,490.
Haru: Another three-wheeler model, Haru is essentially the same as the Mako and Mako 2, but with lower load capacity and range. It sells for Php36,990.
Prices are based on the HATASU LazMall Store, where buyers can receive freebies such rain covers and helmets when purchasing the e-bikes.
The future of HATASU
HATASU is looking into expanding its presence in various countries, including China, Indonesia, Malaysia, Singapore, and Vietnam.
In the Philippines, they are continuing to work with dealers, social media influencers, and organizations to promote their e-bikes. Upcoming events in the Philippines include the 11th Electric Vehicle Summit from October 19 to 21, the International Franchise Expo from October 27 to 29, and the Team Payaman Fair from December 27 to 30, all happening at the SMX Convention Center in Pasay City.
Additionally, the Save N’ Earn Anniversary on October 26 will be held in Tagbilaran, Bohol, while the Davao Aurora Festival on October 28 will take place at the Crocodile Park Concert Grounds in Davao City.