In a move reminiscent of Netflix, Disney Plus is set to tackle the issue of password-sharing among its users. Canadian Disney Plus subscribers recently received an email notifying them of an update to the subscriber agreement, which includes a section specifically addressing account sharing.
Disney Plus intends to monitor the location of account sign-ins to ensure that all devices are being used from the same general area. However, the agreement also mentions that certain “service tiers” will be exempt from this restriction.
While the details remain vague, it is likely that Disney Plus will restrict access to users outside of the primary address associated with the subscription, potentially allowing for the addition of extra users for an additional fee.
As Disney Plus introduces an ad-supported tier, it is possible that the company will introduce a new pricing structure that permits multiple logins from different locations. However, no official announcements have been made regarding this matter. While the account sharing crackdown is currently being implemented in Canada, it is expected to expand to other regions in the near future.
This move by Disney Plus follows in the footsteps of Netflix, which initially introduced password-sharing crackdowns in select markets before implementing them around the world. Disney CEO Bob Iger’s comments in August about the company’s intention to address password sharing further support the suspicion that this policy will soon be applied to Disney Plus subscribers worldwide.
Source: The Verge